5 Tips for Creating a Successful Direct Mail Marketing Mailer

Launching a direct mail marketing campaign can be an expensive endeavor, but the cost is well worthwhile if you are able to achieve the results you desire. In order to ensure you get the best results possible from your direct mail marketing campaign, keep these 5 simple tips in mind.

• Tip #1: Personalize the Mailer
  Making your mailer more personal, even if it is something as simple as addressing the recipient by his interest or occupation, will tell the recipient you have taken the time to get to know him and that your mailer may be relevant.
   
• Tip #2: Make it Easy to Read
  Most people will only scan over the mailer at first and, if it interests them, they will go ahead and read it further. Make the mailer easy to scan and to read by indenting all paragraphs and keeping the paragraphs short.
   
• Tip #3: Include a Date
  Including a date will make the mailer appear more timely and current. If you aren't sure when you will be sending out the item, consider simply putting a day of the week at the top of the letter rather than a specific date.
   
• Tip #4: Summarize the Your Offer
  You should keep your offer short, yet sweet. If you absolutely must create a more involved letter, be sure to include a summary that the recipient can quickly read through.
   
• Tip #5: Sign Off with Style
  It is best to include a signature at the end of the letter. Consider paying a little extra to print the signature in blue ink so it will stand out an add interest to the mailing. You should also include a PS at the end of the letter - approximately 80% of those who read your mailer will actually read this part first, so be sure to reinforce the important parts of your offer in this section.

If you are looking for more great direct mail marketing tips and strategies, download our free direct mail marketing ebook. It is full of insider tips and secrets that are sure to help you achieve the most effective and cost-efficient results possible.