5 Tips for Reducing Your Direct Mail Postage Rates

Are you looking for ways to reduce your direct mail marketing postage costs? The reality is that postage expenses can quickly eat away at your marketing budget. Therefore, in order to get the most from your direct mail marketing campaign, you want to be sure to find ways to reduce your costs without reducing the overall quality of your mailers.

• Tip #1: Get CASS Certified
  
  The single biggest step you can take toward reducing your postage expenses is to work with a direct mailing company in New Jersey or anywhere else that can complete the CASS certification process on your mailers. By completing the CASS certification process, your mailers will comply with current USPS regulations. By adding ZIP+4 information and carrier route information to your mailers through the CASS certification process, your mailers will qualify for discounted postage rates.
   
• Tip #2: Consider Using Postcards
  
  Another way to cut your postage costs is to consider changing the format of your mailer. By sending postcards rather than letters in envelopes, for example, your mailers will qualify for a lower postage rate. Not only are postcards less expensive to mail, but they can also be a very effective tool for announcing a sale, thanking a loyal customer or inviting your target market to attend a special event.
   
• Tip #3: Meter Your Mailers
  
  Whether you are sending postcards or letters in envelopes, getting your mailers metered by a qualified bulk mailing company in New Jersey is a great way to cut back on postage costs. By having the postage due stamped directly on your mailers, you can be sure you aren't paying a penny more than you have to for your postage.
   
• Tip #4: Streamline Your Address Database
  
  You can also save money on your postage expenses by getting rid of unnecessary addresses in your database. By using NCOA services, for example, you can get the addresses of your customers updated according to the National Change of Address database. With the help of merge/purge services, you can also have all of your mailing lists combined with doubles eliminated so you are not paying to send more than one mailer to the same household.
   
• Tip #5: Target Your Audience
  
  Finally, you can save on postage by putting together a well-targeted mailing list. Sending out mailers to random people will do very little to help provide you with a high ROI. By having a professional NJ mailing service company put together a well-targeted mailing list, however, you can make sure you are paying postage on mailers that are going to those people who are the most likely to take action.