Make Your Mailers Personal without Violating Laws When Using Direct Mail Services

It doesn't take a marketing genius or a direct mail services expert to realize that personalizing your mailers is an effective way to grab the attention of the recipient and to increase the chances of getting the recipient to take action. After all, when you personalize your mailer, you make the recipient feel special and important to your company. In addition, by taking the time to target those who would be most interested in what you have to offer, you have a better chance of getting that person to take the desired action. But, while there is no doubt that personalizing your mailers is an effective marketing strategy, there are a few things you need to keep in mind in order to make certain you are not violating laws.

Understanding Laws That Bulk Mailing Services Must Follow

Many people are surprised to learn that the U.S. Postal Service has actually put several rules into place regarding personal mailings. Whether you are hiring a direct mail services company in New Jersey, New York or any other state to help you with its lettershop services or you are going to deliver your mailers yourself, it is important for you to understand these regulations.

If you plan to include personal information in your mailers and if you want to qualify for standard rates, you need to make certain your mailers meet certain postal regulations. More specifically, your mailers are eligible for standard rates only if:

• The mailer explicitly contains advertising for a service, product or donation
• The personal information included in the mailer is directly related to the advertisement
• The personal information is included solely because it helps to support the advertisement in some way

In other words, if you are trying to sell safety gear for bicycle enthusiasts, you cannot include personal information regarding the fact that the recipient is a pet-lover because the two things are not directly related.

Create High-Quality, Personalized Mailers with the Direct Mail Services Offered Through Jarvis Direct Mail, Inc.

At Jarvis Direct Mail, Inc., we have a clear understanding of current postal regulations. Thanks to over 32 years of experience in the industry, you can count on us to provide the help and guidance you need to implement an effective direct mail campaign. From our copying services to our addressing services and bulk mailing services, we are there for you from start to finish! Visit our Services Section to learn more about how we help our clients in NJ, NY, and nationwide and how we can help you!

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